• Business growth

    How to pitch a business idea and get funded

    Do you have an amazing business idea, but aren’t sure how to go about gaining funding? This guide will walk you through the most effective ways to pitch your business idea to investors so that you can grab their attention and get the funding you require. Do your research and seek feedback The vast majority […]

  • Marketing

    How to set up an online marketing plan for your small business

    Online marketing can be a daunting proposition for many small business owners. There are so many options that it can be hard to know where to get started. It’s essential to be organised, do your research, and plan ahead to effectively develop an online marketing plan for your small business. Conduct market research and segment […]

  • Marketing

    Small business marketing: Establishing a point of difference

    One important factor to consider when it comes to successfully marketing a small business, yet one that is all too often overlooked, is identifying a clearly defined point of difference. Basically, a point of difference is the one competitive advantage that your business has, that your competitors do not. Once identified, you can utilise this […]

  • Marketing

    Content marketing for small businesses

    Online content covers everything from promotional emails to social media posts and blogs. Any writing that represents your business, brand and image is considered content, and it’s very important. Online, we all have short attention spans because we see so much and in a short amount of time. To market your small business you must […]

Business growth

How to pitch a business idea and get funded

Do you have an amazing business idea, but aren’t sure how to go about gaining funding? This guide will walk you through the most effective ways to pitch your business idea to investors so that you can grab their attention and get the funding you require. Do your research and seek feedback The vast majority […]

Marketing

How to set up an online marketing plan for your small business

Online marketing can be a daunting proposition for many small business owners. There are so many options that it can be hard to know where to get started. It’s essential to be organised, do your research, and plan ahead to effectively develop an online marketing plan for your small business. Conduct market research and segment […]

Marketing

Small business marketing: Establishing a point of difference

One important factor to consider when it comes to successfully marketing a small business, yet one that is all too often overlooked, is identifying a clearly defined point of difference. Basically, a point of difference is the one competitive advantage that your business has, that your competitors do not. Once identified, you can utilise this […]

Marketing

Content marketing for small businesses

Online content covers everything from promotional emails to social media posts and blogs. Any writing that represents your business, brand and image is considered content, and it’s very important. Online, we all have short attention spans because we see so much and in a short amount of time. To market your small business you must […]

Business Management

Advantages and disadvantages of hiring independent contractors

Hiring an independent contractor for your business offers numerous advantages, such as being able to outsource tasks rather than hiring permanent staff when you need specialised services. But there are also disadvantages you need to be aware of before you decide to use independent contractors. To help you decide whether hiring independent contractors is right […]

All

6 of the most commonly missed tax deductions

Running a small business may be your dream, but it’s also difficult and incredibly time-consuming. If you spend absolutely every minute of your day making your product or service great and making sure all your obligations are taken care of, you’re definitely not alone. But don’t forget that while making money is what will make […]

Business Management

Running a freelance business while you study

In the freelance economy, many students find it possible to get some lucrative experience while they study in their field by taking on paid jobs via online sites. Here are some tips to help you manage your accounting obligations as a student if you are also working as a freelancer Separate your expenses and income […]

Marketing

How to market your small business without spending an actual dollar!

There are businesses that have whole departments teeming with busy worker bees spending multi-million dollar budgets to help promote their products and services. And then there’s the real world, where the rest of us live! So, let’s investigate how to market your small business without that strength behind you. Although there is no financial investment […]

Accounting

How putting your financial reporting in the cloud can help your small business

Your business finances are critical for the smooth and efficient running of your small business. Keeping tabs of your finances help you manage margins, price goods/services accurately, determine cash flow and make easier tax filing. Your business financial health is also important when seeking funding to grow your business. There are three basic financial statements […]